Ukrainian Show “Pay Attention” – Secrets of Pantyhose

October 6, 2013 under Interviews

TV host Tatiana Ramus:  “Greetings to all viewers of the TV program “Pay attention”.  What do men notice first, when they secretly look at a woman?  It is unlikely that some will say say that they stare at the face, but for sure at the legs, especially if at that time those legs are in beautiful pantyhose.

Today we are going to advice women how to choose this nylon accessory which allows to change your look throughout the day.  And, we are going to show the men that this wardrobe detail is as important to women as a tie for a man.”

 

Brunette TV host: “The women in trousers have occupied urban streets but the men still look for legs in pantyhose and stockings. What is more interesting to them, legs or pantyhose? It seems that such clothing magically influence men.”

 

Opinion Poll on the street

Male Passerby 1: “I think the more transparent are the tights, the more decent the lady looks.”

 

Male Passer-by 2: “Pantyhose turn me on.”

 

zverni uvagu show putting on pantyhose

TV host putting on pantyhose

Brunette TV host: These 100 grams of nylon make your legs look perfect!

 

Psychologist Oksana Nikitina: “The woman wearing pantyhose has a closed personality, it is like so called chastity belt. The woman wearing stockings has an open personality. Men react not only to pantyhose and stockings but how the woman carries herself”.

 

Brunette TV host: “A woman uses more than 240 pairs of pantyhose during the year and to save them you should know more about this nylon miracle.” [Even though this is said in the show, it doesn’t seem to be true.]

 

Director of hosiery factory Maxim Kuzmenko: “Here we have very big range of pantyhose and they all consist of polyamide and elasthane threads. The comfort, price and so on depend on the quantitative composition of these two these yarns.”

 

zverni uvagu show pantyhose legs at a store

Hosiery Selection at a Store

Brunette TV host: “6 km of thread and 3 million of stitches are used to manufacture a pair of tights. There are thick or thin tights the, difference is only in deniers. So what is it and how to find out what deniers are?”

 

Director of hosiery factory Maxim Kuzmenko: “The thicker thread that is delivered, the thicker the manufactured product.”

 

Brunette TV host: “The price depends on the denier and whether the product is produced by a foreign or by a Ukrainian (local) factory.”

 

Sales Assistant Svetlana Pavlenko “Here we have Ukrainian tights produced by Nika – Nikopol Factory”

 

Brunette TV host: “There is plenty of variety in stores in our capital.”

 

zverni uvagu show pantyhose low rise

Low Rise Styles

Sales Assistant Svetlana Pavlenko “Young people prefer pantyhose with low waistline and there is also Brazilian type of pantyhose that make your tummy flatter and lifts your buttocks.”

 

Brunette TV host: “Wow, how does it work? Do you put on your tights and look 5 kg slimmer?”

 

Marketing Director Nataliya Esliuk: “Pantyhose are an accessory that can change your look. If you put on tights with vertical line pattern, you look slimmer. If you put on tights with horizontal line, then the legs look wider. If you take tights with dots or some other shapes they will hide all of your weak points and present your legs from the best side.”

 

Brunette TV host: “Wow, pantyhose are one of the fantastic things of 20th century. They make you slimmer and have no disadvantages.”

 

zverni uvagu show pantyhose low rise 2

Colour can cause skin allergies

Dermatologist Yury Opanasenko: “It is advisable not to wear pantyhose during the warm days of the year because they increase moisture content of the skin and this can lead to frequent infections for women, known as yeast. Colorful tights cause allergies and can provoke eczema and some other dermatitis.”

 

Brunette TV host: “Ok, I won’t wear them very often. But any way tights often rip and tear.”

 

Marketing Director Nataliya Yesliuk: “Pantyhose are a very delicate item, so it means they need special treatment. Usually, all manufacturers indicate laundry instructions on the packing. Generally, the washing temperature should not be more than 30 degrees and also there are many washing detergents for hosiery such as special shampoos and many others.”

 

zverni uvagu show pantyhose washing instructions

Washing Instructions

Brunette TV host: “But don’t hurry to throw your torn pantyhose, they may be still useful for you. For example, you can use them as decoration for a hat or as a base material for such bead necklace. Well, girls, let’s put on your pantyhose and let’s go hunting right away!”

 

TV host Tatiana Ramus: “Pantyhose help every woman to look slim and attractive. This accessory is less than 100 grams and can easily fit in your purse and totally change your look. In our show every day we talk about such things that can help you to look better.”

zverni uvagu show pantyhose recycling necklace

Pom-pom beads made from old pantyhose

 

 

Source: Zverni Uvagu Show

http://youtu.be/j8VF2ctgjHw

 

*Dear friends, please keep in mind that the funding for this blog comes from the shop section. Please have a look at it.*

Pantyhose Marketing Move – Package with Crime Scenes

August 3, 2013 under Weird

A  hosiery brand called Walk Socks decided to try a new catchy packaging theme as a pantyhose marketing tool – crime scenes!  How do you like that for an attention grabber?

Men find it so amusing that they can’t resist to buy it for their girlfriend.  It’s just too extraordinary to pass.  I applaud Walk Socks for such a smart pantyhose marketing move!

On the other note though I wonder why the brand is no longer around.  At least I was not able to find anything about it online.  Could it be that such a shock factor somehow was just too much for the public?

walk socks marketing pantyhose with crime scene packaging 1

10 Den Graffiti pantyhose by Walk Socks

On another note, in Russia in 1969 there was a serial killer, Yuri Tsuman, who would only target women in black pantyhose.  He would take off all the clothes from the victim, except pantyhose.  Actually he would demand to take off everything and then only put on pantyhose and that’s it.  Women were afraid to wear dark pantyhose on the street at night.  He killed 5 women and then got caught, being granted a lifetime in prison.

*Friends, the only funding for this blog is from the shop section.  Please indulge your pantyhose obsession and show some support for my work!  Your purchases make this blog possible.*

 

2nd Skin Pantyhose Marketing Plan

June 25, 2013 under News

Look what I found floating on the internet… Not on purpose, I was simply looking for marketing information on pantyhose for an article that I want to put together.  I won’t release the topic just yet, but I promise it will generate a lot of noise.

2nd Skin Pantyhose Marketing Plan seems to touch on competition (Under Armour), but somehow I find their financial projections to be almost absent.  I’d expect to see some kind of focus groups personally in that section.

Manufacturers of panty hose have long recognized that there is a vast untapped market for their product: men seeking relief from wind and cold. However, panty hose manufacturers have been unable to tap directly into this market because of the stigma associated with men wearing what are considered women’s undergarments. This research presents a strategy to openly market panty hose to men and take advantage of this opportunity.

View the rest of the marketing plan here:

http://fundworx.com/pdfs/Marketing_PlanPantyHosePosted031611.pdf

I realize that this is available to public, hence I see no problem talking about it on my blog.  But if 2nd Skin people decide they don’t like it, please tell me and I’ll take this post down right away.

For me personally the most interesting part of the document is the sources since I’d love to get my hands on actual goods.

 

 

Women Oriented Hotel in Calgary Offers Pantyhose to Visitors

June 22, 2013 under Travel

Hyatt women oriented hotel in Calgary decided to offer women-friendly service with rooms equipped with curling irons, hairspray, deodorant, and even pantyhose!  For a travelling woman these are essential items that she just can’t do without.

Business woman sitting in airport lounge, feet on suit case

Hyatt Women Oriented Hotel in Calgary Offers Pantyhose to Visitors

I really hope that when I visit Calgary, I’ll stay at that pantyhose hotel.  Looks like I may need to go there soon anyway, after they recover from the flood.  It is a very developed city and I only managed to see it for about an hour before when I drove through it.  Many people come there for business.

Isn’t this a progress that a hotel finally decides to recognize pantyhose as a basic need for a business woman?  It’s just as important as groomed hair and clean clothes.

A big hosiery fan like me for sure won’t forget to pack pantyhose, but I still would be excited to dig through some pantyhose provided in my hotel room.  Do you have any thoughts on this new marketing technique for hotels?  With the growing number of female entrepreneurs, this could be a very smart strategy.

There were "No Shows" for the "Bic Pantyhose"!

March 1, 2013 under Brands, Weird, What to Avoid

Written by David, United States
bic pantyhose package - collant
A candle lights up nice with a “Bic Click” disposable lighter, and a “Bic Stick” disposable pen will produce a nice reliable stream of ink for whatever one would want to write, but “Bic Pantyhose”?

 

Well you could say that they threw the party but no one came. There were several snags in the idea from the very start.

 

The 1976 press release announcing the new pantyhose line advised that Bic’s managers believed most pantyhose buyers were working women, not stay at home housewives. So they decided they would market the cheap disposable pantyhose line with the familiar yellow and black “Bic” logo in office and stationery supply stores only and advertise in trade and industry publications like “Today’s Secretary”.
bic lightersThis sounded kind of sterile and unimaginative to me not sexy or romantic. If I wore pantyhose, I would want to see my brand on attractive models in fashion magazines, or in boutiques, where I could also find ideas for outfits and accessories that might complement my legs not in an office trade magazine, stuck in between ads for staplers and liquid paper.

 

When I read the release, I caught a slight aroma of chauvinism. It almost smelled like butane Bic Perfume? They even tried that!

Bic-Perfume

 

I could picture the “boys” in the Bic executive suite lighting their disposable cigars and saying, “That’s it! The “girls” can pick up a few pair of our pantyhose at the office store while their bosses are out on the golf course!” This, at a time when women as a social group were moving up higher in the executive suite and trying to earn their way out of stereotypes like being subservient to their male counterparts. They wanted to be respected on the golf course, not pandered to in the office supply store.

 

Ultimately the brand failed because the product was not a logical extension from Bic’s existing successful products. Consumers couldn’t make the mental or emotional connection between throw away pens and lighters, and women’s pantyhose. Additionally, the pantyhose line didn’t mesh with the manufacturing and distribution capabilities which Bic had mastered; the Bic managers weren’t sticking to what they knew. With pantyhose they were trying on something outside of their niche.
Bic-Tights package - disposable pantyhoseHerbert Jack Rotfeld, Department of Marketing, Auburn University, summed up Bic’s big goof this way:

 

“As a broader lesson, this is an example of a company that was more focused on the name than what the name means. In these days of product placement and viral marketing, companies of all types focus on brand awareness and an extensive effort to put their name out there (wherever “out there” might be). But it is not just having a name that is important, but the image that the name conveys to consumers.” Journal of Product and Brand Management, 2008

 

Wolsley Underwear and Hosiery Advertisement

December 14, 2012 under Vintage

This is an old advertisement that used a man for their marketing material.

I’ve heard it in a lecture on marketing that this was an approach to recognize the males as customers too.  Women buy hosiery and underwear and who gets to appreciate the most?  The men!
This brand still exists to this very day.  I wonder, did they really try to get men to buy stockings for their women or is this taken out of context by the presenter of the marketing lecture that I listened to?

I would love to hear your opinion. But I somehow don’t feel that the man in that silly hat on the Wolsey poster turns me on.