Look what I found floating on the internet… Not on purpose, I was simply looking for marketing information on pantyhose for an article that I want to put together. I won’t release the topic just yet, but I promise it will generate a lot of noise.
2nd Skin Pantyhose Marketing Plan seems to touch on competition (Under Armour), but somehow I find their financial projections to be almost absent. I’d expect to see some kind of focus groups personally in that section.
Manufacturers of panty hose have long recognized that there is a vast untapped market for their product: men seeking relief from wind and cold. However, panty hose manufacturers have been unable to tap directly into this market because of the stigma associated with men wearing what are considered women’s undergarments. This research presents a strategy to openly market panty hose to men and take advantage of this opportunity.
View the rest of the marketing plan here:
I realize that this is available to public, hence I see no problem talking about it on my blog. But if 2nd Skin people decide they don’t like it, please tell me and I’ll take this post down right away.
For me personally the most interesting part of the document is the sources since I’d love to get my hands on actual goods.