Story of a Pantyhose Entrepreneur in Ukraine

January 26, 2014 under Brands, Motivation

Written by Inna, Ukraine: 

There is no mystery in the fact that the most renowned fashion designers, stylists and hear-dressers are men. So, probably we wouldn’t raise our eyebrows at all to being told a happy ending story about a businessman who found his devotion to hosiery manufacturing, as the story of this lucky man falls seamlessly under man-in-fashion-and-beauty lore definition. Except for one thing: namely, that our Ukrainian culture has never bargained for it.

Maxim Kuzmenko, the owner and ardent ruler of OMAX International company, based in the Ukraine, was pondering over his own business since getting the last classes of his school education. His commercial streak was being honed during the early 90’s. At that time,  the future leg-wear factory mogul occupied himself with marketing consumer and industrial goods of different kinds into the country, largely importing (what at that time verged on smuggling) them from abroad.

I’m not going to relate the whole chronicle of the OMAX boss’s genesis, but it’s worth noting that his path into hose-knitting Heaven wasn’t so easy, due to the nature of the product he was dealing with. He faced ups and downs in his industrious efforts to cobble together the best experts, up-to-date equipment, novel technologies and reliable partners. A lot of changes had happened since the moment Maxim Kuzmenko tweaked and dyed first number of so-called “tubes” and wholesaled them to the local market retailers, but probably the most important change that occurred was in  his attitude to this women-aimed fancy item itself – pantyhose.

And now, years after hearing of a Russian luxury yacht owner who had made his fortune selling women’s hosiery, Maxim Kuzmenko, Head of Omax International has his own luxury yacht, except instead of being moored at Monte Carlo, it is moored at Kiev, the capital of Ukraine.

Omax International Stockings Advertisement

Ukrainian Show “Pay Attention” – Secrets of Pantyhose

October 6, 2013 under Interviews

TV host Tatiana Ramus:  “Greetings to all viewers of the TV program “Pay attention”.  What do men notice first, when they secretly look at a woman?  It is unlikely that some will say say that they stare at the face, but for sure at the legs, especially if at that time those legs are in beautiful pantyhose.

Today we are going to advice women how to choose this nylon accessory which allows to change your look throughout the day.  And, we are going to show the men that this wardrobe detail is as important to women as a tie for a man.”

 

Brunette TV host: “The women in trousers have occupied urban streets but the men still look for legs in pantyhose and stockings. What is more interesting to them, legs or pantyhose? It seems that such clothing magically influence men.”

 

Opinion Poll on the street

Male Passerby 1: “I think the more transparent are the tights, the more decent the lady looks.”

 

Male Passer-by 2: “Pantyhose turn me on.”

 

zverni uvagu show putting on pantyhose

TV host putting on pantyhose

Brunette TV host: These 100 grams of nylon make your legs look perfect!

 

Psychologist Oksana Nikitina: “The woman wearing pantyhose has a closed personality, it is like so called chastity belt. The woman wearing stockings has an open personality. Men react not only to pantyhose and stockings but how the woman carries herself”.

 

Brunette TV host: “A woman uses more than 240 pairs of pantyhose during the year and to save them you should know more about this nylon miracle.” [Even though this is said in the show, it doesn’t seem to be true.]

 

Director of hosiery factory Maxim Kuzmenko: “Here we have very big range of pantyhose and they all consist of polyamide and elasthane threads. The comfort, price and so on depend on the quantitative composition of these two these yarns.”

 

zverni uvagu show pantyhose legs at a store

Hosiery Selection at a Store

Brunette TV host: “6 km of thread and 3 million of stitches are used to manufacture a pair of tights. There are thick or thin tights the, difference is only in deniers. So what is it and how to find out what deniers are?”

 

Director of hosiery factory Maxim Kuzmenko: “The thicker thread that is delivered, the thicker the manufactured product.”

 

Brunette TV host: “The price depends on the denier and whether the product is produced by a foreign or by a Ukrainian (local) factory.”

 

Sales Assistant Svetlana Pavlenko “Here we have Ukrainian tights produced by Nika – Nikopol Factory”

 

Brunette TV host: “There is plenty of variety in stores in our capital.”

 

zverni uvagu show pantyhose low rise

Low Rise Styles

Sales Assistant Svetlana Pavlenko “Young people prefer pantyhose with low waistline and there is also Brazilian type of pantyhose that make your tummy flatter and lifts your buttocks.”

 

Brunette TV host: “Wow, how does it work? Do you put on your tights and look 5 kg slimmer?”

 

Marketing Director Nataliya Esliuk: “Pantyhose are an accessory that can change your look. If you put on tights with vertical line pattern, you look slimmer. If you put on tights with horizontal line, then the legs look wider. If you take tights with dots or some other shapes they will hide all of your weak points and present your legs from the best side.”

 

Brunette TV host: “Wow, pantyhose are one of the fantastic things of 20th century. They make you slimmer and have no disadvantages.”

 

zverni uvagu show pantyhose low rise 2

Colour can cause skin allergies

Dermatologist Yury Opanasenko: “It is advisable not to wear pantyhose during the warm days of the year because they increase moisture content of the skin and this can lead to frequent infections for women, known as yeast. Colorful tights cause allergies and can provoke eczema and some other dermatitis.”

 

Brunette TV host: “Ok, I won’t wear them very often. But any way tights often rip and tear.”

 

Marketing Director Nataliya Yesliuk: “Pantyhose are a very delicate item, so it means they need special treatment. Usually, all manufacturers indicate laundry instructions on the packing. Generally, the washing temperature should not be more than 30 degrees and also there are many washing detergents for hosiery such as special shampoos and many others.”

 

zverni uvagu show pantyhose washing instructions

Washing Instructions

Brunette TV host: “But don’t hurry to throw your torn pantyhose, they may be still useful for you. For example, you can use them as decoration for a hat or as a base material for such bead necklace. Well, girls, let’s put on your pantyhose and let’s go hunting right away!”

 

TV host Tatiana Ramus: “Pantyhose help every woman to look slim and attractive. This accessory is less than 100 grams and can easily fit in your purse and totally change your look. In our show every day we talk about such things that can help you to look better.”

zverni uvagu show pantyhose recycling necklace

Pom-pom beads made from old pantyhose

 

 

Source: Zverni Uvagu Show

http://youtu.be/j8VF2ctgjHw

 

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