Great sales on nearly SOLD OUT items!

June 24, 2016 under Fiore

I just released some styles that I have very little left of, maybe 1 – 3 pairs. For example, there is only one pair of Ardea tights left in stock in Medium. Have a look at the sale items for more.

Ardea by Fiore tights on a blogger 3 - sale, clearance, discount hosiery Ardea by Fiore tights on a blogger 2 Ardea by Fiore tights on a blogger

There were "No Shows" for the "Bic Pantyhose"!

March 1, 2013 under Brands, Weird, What to Avoid

Written by David, United States
bic pantyhose package - collant
A candle lights up nice with a “Bic Click” disposable lighter, and a “Bic Stick” disposable pen will produce a nice reliable stream of ink for whatever one would want to write, but “Bic Pantyhose”?

 

Well you could say that they threw the party but no one came. There were several snags in the idea from the very start.

 

The 1976 press release announcing the new pantyhose line advised that Bic’s managers believed most pantyhose buyers were working women, not stay at home housewives. So they decided they would market the cheap disposable pantyhose line with the familiar yellow and black “Bic” logo in office and stationery supply stores only and advertise in trade and industry publications like “Today’s Secretary”.
bic lightersThis sounded kind of sterile and unimaginative to me not sexy or romantic. If I wore pantyhose, I would want to see my brand on attractive models in fashion magazines, or in boutiques, where I could also find ideas for outfits and accessories that might complement my legs not in an office trade magazine, stuck in between ads for staplers and liquid paper.

 

When I read the release, I caught a slight aroma of chauvinism. It almost smelled like butane Bic Perfume? They even tried that!

Bic-Perfume

 

I could picture the “boys” in the Bic executive suite lighting their disposable cigars and saying, “That’s it! The “girls” can pick up a few pair of our pantyhose at the office store while their bosses are out on the golf course!” This, at a time when women as a social group were moving up higher in the executive suite and trying to earn their way out of stereotypes like being subservient to their male counterparts. They wanted to be respected on the golf course, not pandered to in the office supply store.

 

Ultimately the brand failed because the product was not a logical extension from Bic’s existing successful products. Consumers couldn’t make the mental or emotional connection between throw away pens and lighters, and women’s pantyhose. Additionally, the pantyhose line didn’t mesh with the manufacturing and distribution capabilities which Bic had mastered; the Bic managers weren’t sticking to what they knew. With pantyhose they were trying on something outside of their niche.
Bic-Tights package - disposable pantyhoseHerbert Jack Rotfeld, Department of Marketing, Auburn University, summed up Bic’s big goof this way:

 

“As a broader lesson, this is an example of a company that was more focused on the name than what the name means. In these days of product placement and viral marketing, companies of all types focus on brand awareness and an extensive effort to put their name out there (wherever “out there” might be). But it is not just having a name that is important, but the image that the name conveys to consumers.” Journal of Product and Brand Management, 2008

 

Victoria Secret and their Knock Off Lawsuit

November 12, 2012 under News

Recently Victoria Secret was sued by their former hosiery supplier – Zephyrs.  They stopped buying from them, but continued to use photos of their products on packaging of other hosiery that was of lower quality.

The only thing that changed was that the label now read “made in Canada” rather than “made in Italy”.  Zephyrs feels that Victoria Secret presented a Canadian knock off as if it was that high quality Italian brand that they originally worked with.

This lawsuit was processed in Columbus, Ohio to claim false advertising and fraud.  Maybe it’s a little off topic, but for me lately a lot of things were revolving around that city!  I even ended up there in August – exactly the month when they had that case submitted.

Styles that are being recalled are Lace Top Fish Net Stockings, Fish Net Thigh-Highs With Backseam, and Signature Stripe Thigh-High With Bows.  If you ever tried those, I’d love to hear from you!

Below you can see some images that show you the differences in the welt of the stockings.