Setting up an Affiliate Program

February 18, 2017 under News

Hey friends and other bloggers,

I am setting up an affiliate program to drive more traffic to this site! This way we can both benefit from the sales.

If you have a website where you would like to link to my store, I could give you a special URL that will track the sales resulting from your leads and you will get a commission.

This offer is limited to Canada, USA, Australia, and Europe. All payments are made with PayPal.

Pantyhose Brand Comparison on Russian Radio Mayak – Sisi, Filodoro, Omsa, Golden Lady, and Glamour

March 31, 2013 under Brands

This is a radio show from Russian Radio Mayak, lead by Sergey Stillavin and friends.  It is sad to say that this show just closed down in 2012.

Stillavin team

Left to right: unknown, Vladimir Pastuhov, Victoria Kolosova, Rustam Vahidov, Sergey Stillavin

In this particular show they discuss 5 popular brands on Russian market – Filodoro, Omsa, Golden Lady, Glamour, and Sisi and the public votes.  Some people phone in to express their opinion and some leave messages by SMS.

We should make an important note here that Omsa brand is actually owned by Golden Lady.  This we can easily learn from their website.  It is mentioned in the show by one of the hosts too, but the question about exactly HOW these 5 brands were chose is not answered.  As you see below, some callers expressed this concern too.

 PANTYHOSE BRAND COMPARISON

 

Sergey Stillavin What a sweet topic we are going to have today!
   
Victoria Kolosova Pantyhose?
   
Sergey Stillavin I am trying to be docile, especially topics that are about women. I myself actually stopped wearing pantyhose when I was 6.  
   
Sergey Stillavin Today we are going to choose the best brand of women’s pantyhose. This is very important! I spoke to small business owners who have small shops and kiosks near subway stations about products that bring the most revenue in high traffic areas.  They said that the best thing is to sell pantyhose because it is a renewable resource.  Nobody today bothers to stitch up and fix runs in pantyhose.  
   
Victoria Kolosova My friend a while back taught me how to fix runs (reconstructing the weave) and I knew how to do it.  She had a special hook for doing that.  If you are having insomnia, doing this is the best way to fall asleep!  
   
Sergey Stillavin Here is Victoria with her stories about pantyhose.  We’ll also hear about stockings today, of course.  As I understand, today you are always in pants and you are not wearing anything under?  
   
Victoria Kolosova I am not wearing (any pantyhose underneath the pants).  
   
Sergey Stillavin But at least sometimes?  Your husband, Maxim, asks you to wear?  
   
Victoria Kolosova Yes, sometimes, but it’s just that my legs get itchy.  
   
Sergey Stillavin (joking) From what?  Maybe you simply need to shave your legs!  
   
Victoria Kolosova (shyly) I am allergic.  For real, my legs begin to itch.  
   
Sergey Stillavin Today I am inviting respectful women, young women, and men (specifically male businessmen) who sell pantyhose to join our discussion.   
   
Rustam Vahidov (interrupting) Did you ever kiss women’s feet in pantyhose?  
   
Victoria Kolosova (giggling) Unwashed?  
   
Sergey Stillavin Stop leading us astray!  
   
Sergey Stillavin We need an expert opinion on whether items, depending on their brands, are really different.  Or (like once we had a phone call about jeans) all these brands are all made at the same factory.  Do these products really differ based on brand and price?  What is the (quality) range?  For example to me all these names are familiar because of TV commercials, especially in winter, when women begin to dress warmer.  Which ones of these advertised brands actually became popular? Today we have 5 candidate brands: 
  ·         Sisi
  ·         Glamour
  ·         Filodoro
  ·         Golden Lady
  ·         Omsa
   
Rustam Vahidov (about Filodoro) …very well known.
   
Victoria Kolosova (about Filodoro) … and most expensive.
   
Sergey Stillavin There are also elite brands, like Wolford, I think.   
   
Rustam Vahidov Yesterday I’ve heard it was Pierre Cardin.   
   
Sergey Stillavin Pierre Cardin makes everything, except for the chairs!  
   
Victoria Kolosova Pierre Cardin is available in all supermarkets in quite large quantities.  
   
Sergey Stillavin Ok, somehow we chose five brands.  Ladies, let us know your consumer opinion please, and we welcome to hear from men about the trade.  
  What are the pricing policies from the manufacturers, does the quality of pantyhose really vary, and brand is it that people buy most of?  
  Because popularity is simply what the person is used to hearing, but real sales data makes up the statistics.    
  Sisi, Glamour, Filodoro, Omsa, Golden Lady – wow, what kind of names!  Who came up with such names?  
  There is a real emphasis on Italy – somehow it is very strict that pantyhose have to be Italian, is it right?   
   
Vladimir Pastuhov Filodoro was created by my friend, Dima Sedon. He now lives in Switzerland and he is a professional cyclist racer.  At first they’d bring it in their hand luggage!  They designed it on their own, ordered manufacturing from an Italian factory, came up with this name by themselves, started to bring it in.    
   
Sergey Stillavin (interrupting) They came up with this name?  Seriously?  
   
Vladimir Pastuhov Yes, then later some 2 other Russian guys flew in on their own airplane and for 5 million dollars took this start up for themselves.  
   
Sergey Stillavin So that means it’s completely our own (Russian) story.  But what about Omsa and Golden Lady?  
   
Vladimir Pastuhov I am not informed about those at all.  
   
Sergey Stillavin OK, girls, please call in to give us your expert opinion.  Men, please only call if you sell it.  Let’s not discuss like Vahidov about what’s more pleasurable to kiss, sniff…    
   
Rustam Vahidov (interrupting) … to pull off!   
   
Sergey Stillavin That’s later…  Why pull off?  Let’s not pull off.  Better pull on.  
   
  Phone call from Angela, 27 yrs old, Moscow:
   
Angela (Caller) Good morning.  
   
Sergey Stillavin Please, we have Sisi, Glamour, Filodoro, Golden Lady, and Omsa – what brand do you prefer?  
   
Angela (Caller) Out of these five I’d choose Sisi.  But I wanted to say, you were just talking about Pierre Cardin…  Pierre Cardin is superb.  
   
Sergey Stillavin Super!  In terms of prices, which one is the most expensive brand?  
   
Angela (Caller) Oh, maybe not Golden Lady, it’s just that I don’t use those as much.  In supermarkets the price for Pierre Cardin is very affordable and the quality is very good.  
   
Sergey Stillavin Angela, how much does a basic pair of pantyhose cost?  
   
Angela (Caller) Last time I bought it for 110 rubles.  
  (converts to $3.50 USD)
   
Sergey Stillavin How long do you wear them for until you get a snag in them, until they are no longer wearable?  
   
Angela (Caller) For me personally it’s 2 – 3 weeks.  
   
Victoria Kolosova That’s good!  
   
Vladimir Pastuhov I wanted to ask, what to you are superb pantyhose?  Is it before all its durability, or is it the color, the shade?  
   
Angela (Caller) Yes, you said that right; it’s the colour, it looks good when worn.  The quality too.  Since I wear pantyhose with both skirts and pants, it completely works for me either way.  They don’t fall off.  
   
Victoria Kolosova Also you need to pay attention to the design of the pantyhose and the type.  For example, some have low rise waistline, some shape the hips, some shape the legs… they are all different.  
   
Sergey Stillavin Like this will soon start talking about the gusset!  
   
Angela (Caller) Options are limitless, you’ll choose one eventually.  
   
Sergey Stillavin (interrupting) Angela, the main question that bothers me in winter, when women walk in a skirt and pantyhose, do those sheer nylons actually keep you warm?  
   
Angela (Caller) That’s horrible! Today I stepped out to start heating up my car and I saw a young woman in a mini skirt and thin pantyhose.  That’s just horrible.  
   
Victoria Kolosova Actually men wear it too.  Natalia writes to us (SMS) that her husband wears warm pantyhose when he goes fishing.  
   
Sergey Stillavin Is this why Vladmir is interested in the fishermen?  
   
Vladimir Pastuhov I also have one story about pantyhose.  At the time when TV Shopping Channel became popular, besides kitchenware the topic of pantyhose was also raised.  My friends came up with a plan.  Pantyhose come in different denier.  They brought from Taiwan 90 den No Name pantyhose and announced them as   anti-cellulite  .  A whole line up formed and in a matter of 24 hours it was sold out.  But a few days later a local prosecutor came all puffed up and promised those guys a TV broadcast and executions, because his wife’s cellulite didn’t disappear.  We quickly ceased these activities.  
   
SMS Message You forgot to mention pantyhose from Birobidjan (autonomous Jewish state of Russia).  There is nothing worse in the world – they wear for 20 minutes and the rest of the time hang at the knees.    
   
  Phone call from Sergey: 
   
Sergey Stillavin Do you sell pantyhose?  
   
Sergey, Caller No, I’m more likely a consumer.  
   
Sergey Stillavin Tell us!  
   
Sergey, Caller This story didn’t happen to me.  It happened in one of the resorts in Minsk.  There was a health resort with mud baths.  A woman came, undressed, and took her clothes with her, but forgot her pantyhose.  After her an elderly gentleman came in and was also told to undress, come in, immerse himself into the mud bath, and enjoy.  He saw the pantyhose and thought that he is supposed to wear it, so he put it on and sat in the mud bath.  He sat in the mud for whatever duration was recommended, maybe an hour.  After that it took about 2 hours for staff to pull off his pantyhose!  Those were probably very high quality pantyhose.  
   
Sergey Stillavin Do you cohabitate with women?  
   
Sergey, Caller I have a wife.  
   
Sergey Stillavin What brand does your wife prefer? Or, maybe you are not informed about her interests?  
   
Sergey, Caller I see that she buys some, but I don’t know what kind.  Probably good ones.  
   
Sergey Stillavin Ok, so you don’t check out the pictures on the packaging.  Thank you very much, Sergey.  
   
Victoria Kolosova Julia writes to us (SMS) “I hate skin-tone pantyhose, it’s horrible, vulgar, and not attractive, especially when shiny”
   
Rustam Vahidov Why?  There are pantyhose with lurex as far as I know, right?  
   
Victoria Kolosova There are glossy ones.  
   
Rustam Vahidov Glowing!  That’s cool.  
   
Sergey Stillavin (towards Victoria) …  How do you feel about pantyhose?  Is it just an item of clothing, like a jacket?  
   
Victoria Kolosova Guys, now it is very fashionable to wear prints and colourful pantyhose, there is a massive selection out there, but my legs itch from it and I don’t have anyone to scratch it for me at work.  
   
Vladimir Pastuhov We got a message from a criminal (SMS) – “the most important thing is that through pantyhose you can’t see the face”.  
   
Rustam Vahidov We are getting a message here asking us how come if yesterday we were eating chocolate Easter eggs in our test drive session, why can’t we all wear pantyhose today for TopRussia show?  
   
Victoria Kolosova Those are two different shows!  
   
Vladimir Pastuhov Bring it, we’ll wear it.  
   
   
  Caller Oksana has a pantyhose business, Moscow
   
Sergey Stillavin Oksana, pantyhose sell well, correct?  What do people buy most out of the five brands we listed?  
   
Oksana, Caller Yes, correct.  Omsa and Filodoro are top sellers.  
   
Sergey Stillavin What about the price?   
   
Oksana, Caller Around 20-30 rubles difference in retail price.  (converts to less than $1 USD) I don’t think it’s a big difference for the consumer.  
   
Sergey Stillavin Tell us please, as a professional, do these 5 brands really differ in quality?  
   
Oksana, Caller They differ very much in the quality of weave, and correspondingly that would determine the lifespan of wearing these pantyhose.  
   
Sergey Stillavin Let’s say those that are better quality and those that sell best, is it the same thing?  Do people really buy mostly durable items?  
   
Oksana, Caller Advertisement of course did its job.  For example, Glamour pantyhose are just awful, but people buy them and I don’t understand why.  But for example brands like Pierre Cardin and Philippe Matignon sell less, but their quality is better.  
   
Sergey Stillavin On average, what is the lifespan of wearing pantyhose?  
   
Oksana, Caller I think 2 – 3 times, not longer.  What that young woman said about her wearing it for two weeks is unimaginable.  Maybe she washes it, dries it, and then maybe she stores onions in them?  I think only 2 – 3 times maximum for wearing.  
   
Victoria Kolosova I also can’t imagine that, wearing for so long.  
   
Sergey Stillavin Now we are choosing a finalist out of 5 brands.  At the moment the highest chances are for the brands Filodoro and Golden Lady.  Among the outsiders are Sisi, Glamour, and Omsa.  What brand should be the winner?  
   
  Caller Elena, 29 years old, Archangel
   
Elena, Caller I am a consumer.    
   
Sergey Stillavin So, out of these brands, which one should become the queen of pantyhose?  
   
Elena, Caller I think that neither out of these 5 brands is good.  But I most note, I like Filodoro stockings, but the rest of the pantyhose are all of average quality.  
   
Sergey Stillavin Do you wear stockings to work or for personal business?  
   
Elena, Caller Starting May I wear stockings all the time.  
   
Rustam Vahidov And with flip-flops, do you wear stockings too?  
   
Elena, Caller No.  When the season allows for it, I wear stockings.  In the summer – of course not.  I only wear pantyhose in winter, and only those that are warm.  
   
Sergey Stillavin But still, from the list of these pantyhose brands, which ones do you give preference to?  
   
Elena, Caller I don’t know, I think Omsa.  This brand is present on the Russian market since the beginning of the 90’s.  Do you remember their commercial with a slogan?  By quality they are the best out of all presented brands by you.You didn’t introduce the brand «Грация» (Gracia) that is very popular among Russian women.  I am talking about their warm pantyhose.The brands that you are comparing poorly represent selection of winter pantyhose.
 
SMS Message There are real brand name pantyhose and there are knock offs.  
   
SMS Message Child, if your product is only one-time use, perhaps you are purchasing knock offs?  I usually wear Omsa at least a season, but of course I don’t climb fences while wearing it.  Lyudmila
   
Rustam Vahidov Do people wash pantyhose at all?  
   
Victoria Kolosova Of course, every day!  You don’t wear your socks all month long, right?  
   
Sergey Stillavin Foreigners at the end of the 80’s… not for all women it would be pleasant to remember…  I remember reading notes about what foreigners think about Soviet women.  One of the things listed as what they just can’t understand was why is it that Soviet women sniff their pantyhose before washing!   
   
Rustam Vahidov Sniff which part?  
   
Sergey Stillavin In general, just checking so by accident they don’t wash the ones that are still not dirty.  
   
Rustam Vahidov I remember that from cracked heels pantyhose rips fast.  Snags appear.  
   
  Caller Stas
   
Sergey Stillavin Let’s hear out Stas, is he a seller of pantyhose?  
   
Stas, Caller I am a consumer, but not for the intended use.  
   
Sergey Stillavin How so?  
   
Stas, Caller I would like to defend pantyhose by Sisi, 40 den. My wife had such.  They are a perfect fit for the timing belt in the car – I checked.  In the summer we went out of town and our timing belt ripped and my wife’s pantyhose came in handy.  
   
Rustam Vahidov What car was that, a tank?  
   
Stas, Caller Volga.  So Sisi pantyhose were suitable, I remember my wife was wearing it at the time.  
   
Sergey Stillavin Do you, Rustam, control your wife’s pantyhose purchases?  Do you know what brand of pantyhose she buys?  
   
Rustam Vahidov No.    
   
Vladimir Pastuhov Oh-oh!  I see that you both probably spend your days at the pantyhose section of the department stores!  
   
Rustam Vahidov I only notice brands on television, like most of us, or in the crosswalk if I see a crowd of women near a kiosk.  There are line ups there.  
   
Victoria Kolosova A woman should always have a spare pair of pantyhose in her purse.  If she has a run or a snag, how can she wear it ripped?  Women can go and change pantyhose.  
   
Sergey Stillavin Then is this why you, women, have such long line ups in the washroom because you change clothing there?  
   
Victoria Kolosova So what, everyone has their weaknesses.  
   
  Caller Anna, 26 years old, Moscow
   
Sergey Stillavin At what age did you start wearing pantyhose for adult women?  
   
Anna, Caller Wow, I don’t remember, I think at 20.  
   
Sergey Stillavin And before that?  
   
Anna, Caller Before that I didn’t wear dresses.  
   
Sergey Stillavin Stop laughing! (to the colleagues) Out of these 5 brands, which one do you prefer?  
   
Anna, Caller I’d choose Omsa, but I also wanted to mention something about the quality of Sisi.  I purposely bought same denier to compare and noticed that Sisi rips much faster.  Sisi pantyhose last in general only one day.  
   
Sergey Stillavin What about Omsa?  How long do they last?  
   
Anna, Caller For sure 3 – 4 days of wear.  
   
Sergey Stillavin And in that timespan, how many times do you manage to wash this pair of pantyhose?  
   
Anna, Caller Also 3 – 4 times.  
   
Sergey Stillavin So that means you have to wash it every day?  
   
Anna, Caller Yes, respectively.  
   
Sergey Stillavin This is horrible!  
   
Victoria Kolosova What’s horrible?  
   
Sergey Stillavin To wash it every day.   
   
   
  Caller Oleg, Moscow, pantyhose businessman
   
Sergey Stillavin Let’s ask Oleg.  Are you a pantyhose businessman?  
   
Oleg, Caller Yes, I work with pantyhose since 1995.  
   
Sergey Stillavin So tell us, what brand sells most?  
   
Oleg, Caller I want to word this a little bit differently.  In every brand there are good quality pantyhose and low quality pantyhose, so all of you forgot about that.  So within every brand you can point out pantyhose that would last a long time and those that would rip up right away.  
   
Sergey Stillavin Which ones are the best in general?  Please vote on our site www.TopRussia.ru, for the whole week.  

 

PANTYHOSE BRAND COMPARISON RESULTS:

Voting in semi-final and final competitions:

Omsa – #1

Filodoro – #2

Golden Lady – #3

Sisi – #4

Glamour – #5

 

http://toprussia.ru/strumpfhose/

Top_Russia_voting_pantyhose_results

 

SOURCE:

Original Video (In Russian, 1st Half – Auto Comparison, 2nd Half – Pantyhose Brand Comparison)

http://youtu.be/GEfAnBWT0RU

 

DO YOU WANT TO READ PART 2?

 

 

Interview with CJ from Tights Fashion UK

November 3, 2012 under Interviews

Fantasy Stockings is pleased to present this interview with CJ from TightsFashion, a UK-based website that provides comparison of hosiery brands and presents a lot of useful information and  beautiful photos.  

 

How did you decide to start your site?  Many people like the product, but only a few decide to go as far as you with the idea.

 

It might surprise visitors to TightsFashion on to know that there was a time when I had no interest in tights and knew nothing about them.   An engineer by training and careful with money by nature I was alarmed by how often my wife threw out tights and bought new pairs.  To cut a long story short I did some testing together with my wife to find a brand and style of hosiery that would offer the optimum value for money… the most durability for least cost while at the same time looking good.

TightsFashion was more of an accident than a plan.  I was experimenting with a few things relating to search engine rankings for another project and decided to set up a site in another area entirely to test the ideas.   I had some data on tights/pantyhose to hand from my earlier research with my wife so decided to use that as the content to save time and effort.

Then I was approached by a hosiery retailer wanting me to become an affiliate and carry advertising… the rest as they say is history.

 

Do you have any totally wild and outrageous ideas for hosiery photoshoots that you would like to create? 

 

I have one idea, but perhaps not one to share with your readers.  I would love to shoot a transsexual model, but in such a way that it was not apparent what she was; that is pass her off as just another young woman.

Why?  You might ask.   Well there was a rumour some years ago that a major hosiery retailer was using a model of this type on their packaging, the suggestion being that people who are genetically male don’t get cellulite.   I have no idea if that is true, but if they could get away with it then why couldn’t I.

 

You probably meet men who actually enjoy wearing hosiery.  Do you feel that there is a good market for men’s hosiery?

 

Hosiery for men is a tricky topic.   I think men make up a significant part of the hosiery buying and hosiery wearing population, particularly on-line.  The problem is that many/most of those men are not buying for reasons of fashion.

Some men are buying to keep warm or for medical reasons, a lot of specialist make hosiery has more in common with thermal underwear than fashion hosiery and on the whole I find it uninteresting.

My view is that for most men buying hosiery there is a fetish aspect and the fact that tights/pantyhose are made for women is part of the appeal.  My own view is that "female" hosiery is generally nicer to wear, and usually far cheaper to buy.

 

I can’t help but notice your photography skills, did you learn yourself or did you enroll in some formal training? 

 

Aside from a few hours of very basic tuition I am entirely self-taught as far as photography is concerned.  I would like to get a lot more time in the studio with models to try more things and to learn more. Some of my shoots are purely for learning and never get published.

 

I am always interested in how producers choose their models.  What is important to you and based on what criteria do you choose them?

 

Generally I use girls who are new to or hoping to get into modelling.  Partly this is to give new talent a chance, plus it lets me take complete control and work at my own pace.

 

I also try to choose models who live close by and perhaps most importantly like hosiery… the one shot I did that really disappointed me was with a model with a great body but no love of hosiery.

 

I avoid tattoos because they distract from the tights.   I don’t demand perfect skin as the whole point of the hosiery is to cover the imperfections.

 

Do you have any other interests or hobbies that you enjoy in your spare time?

 

I am not quite sure what "spare time" is.  I have rather a lot of hobbies and interests and not enough time to do them all.  I really enjoy hiking/walking and I often combine this with a love of travel.   I am very interested in wine and I run a wine tasting club that meets once a month… my holidays tend to be to places with vineyards too.

 

I enjoy working on my garden and I have a pond with koi carp.  Photography of course, outdoor rather than in the studio.

 

I am a member of a clay pigeon shooting club … (for those not familiar with the sport the "pigeons" are clay discs fired from a catapult launcher, they replaced live pigeons many decades ago), and a badminton club.

 

Why do you think that pantyhose and stockings sales declined in the past 2 decades? 

 

I don’t have any firm data on this, and of course I can really only look at the UK, but my feeling is that compared to 1992 the market is smaller but growing fast.   The growth in the number of on line retailers, and the success of more established sites like UKTights is testament to this.

 

You say that “what is right for a girlfriend and what is right for a wife are different”.  Can you explain to us how so?  In my ideal world there wouldn’t be a difference, but I realize that it may not be the case for others.

 

 

This is just an observation based on many years of experience.   A girlfriend will love it that you bought her something sexy and expensive, a wife will probably complain at the waste of money and the fact it is not the style she usually wears.  Of course it varies from woman to woman but I expect most married men will know what I mean.

 

 

You mention that in your tights review you talk about sizing.  I usually take size Medium, but I find that it really varies from brand to brand.  Why do you think they can’t just make these sizes standard worldwide to keep it simple for the consumer?

 

This is an easy one.   Look at the average woman in the USA.  Now look at the average Japanese woman.  Then consider the varying heights and shapes across Germany, Italy, France, Spain, UK… there is simply no way that you can make any small/medium/large system work across the whole range.   I do find it frustrating that the European size schemes all use similar notation but the sizes are different.

e.g. Kunert size IV is 44-46 in Germany, 46-48 in Italy and France and 50-52 in Russia, and what do those numbers mean anyway?

 


I notice that you really praise seamless pantyhose in your reviews.  Do you think that seamless would be the hosiery of the future?  I recently tried on an evening dress and realized that seams from my pantyhose were showing through the gentle fabric. 


I love seamless pantyhose but they are not the future.   I do think though that every premium brand should have a seamless style precisely for the reason that you mention, even the best flat seams can show through light and tight fashion.  That and seamless look and feel so sexy.

Why not the future?   Well they are expensive to make for one so will never displace hosiery made in two halves and seamed together.   The seamless knitting process makes it hard to knit a deep body section so they tend to be hipster styled unless you are very slim in the hips and bottom, they you can get them waist high.

 

In your tips for gift ideas, you mention that it’s best not to go with hosiery less than 10 den.  Does this mean that you personally are not a fan of ultra-sheer hosiery? 

 

On the contrary I am a huge fan of ultra-sheer hosiery, and I suspect many men buying hosiery as a gift might love the idea the ultra-sheer material on their loved one.

My advice is aimed at men who need advice and I am trying to avoid the situation of a guy buying sheer hosiery for his lady who is not a regular wearer of sheer hosiery and ruining it either taking it from the packet or putting it on, particularly if the ultra-sheer hosiery is not top quality.  I have had 10 denier 40% lycra pantyhose from the supermarket literally fall to bits as I stretched it prior to wearing.  Some of the best hosiery is 5-9 denier, but this is not for the beginner in my experience.

 

It is quite rare to see pantyhose in a fashion magazine unless it’s some kind of a winter jacket commercial that obviously won’t be styled with summer sandals.  Do you have any opinion on why this bare leg look is promoted in the fashion industry?  

 

This is an interesting question.   It shows in some ways how North America lags behind Europe in terms of fashion.  Two years ago the fashion press would still be saying "steer clear of sheer" but now sheer hosiery is popular even among, or maybe particularly among, younger women.

 

Some women of a certain age who never wore hosiery still go for the bare leg look but now they are the ones out of step with fashion.  It will be interesting to see if the look transfers over the Atlantic in the coming year.

TightsFashion is unique on the web, although there have been attempts to copy both the content and the format.   First and foremost it is a site for lovers of hosiery as a fashion item, designed to provide information on as many styles and brands as possible and to provide price comparison between the leading on line retailers.  The information on the site is provided for all to use free of charge, to promote the wearing of hosiery for the beautifying of legs everywhere.

 

If you would like to stay current with the updates from TightsFashion, you are welcome to follow CJ on Twitter, @TightsFashion, or connect on Facebook through the Tights Fashion Fan Page.  

http://www.tightsfashion.co.uk/

 

Hosiery Market Analysis

October 2, 2012 under News

I got these statistics online and I thought you may want to see that actually in some countries hosiery is on the rise.

Canada

In 2011 hosiery in Canada saw healthy sales growth, with an increase of 3% in volume and 6% in current value terms to reach C$1.4 billion in total by the end of the year. This represented healthy growth compared with the value drop experienced during the recession, although in terms of volume growth remained positive through the recession and slow recovery.

United Kingdom

Hosiery sales increased in both volume and value terms compared to 2010, growing by 2% and 5% respectively in 2011. The famous British Wellington Boots led to the trend of wearing "Wellies with socks", which proved very popular in 2011 with sales soaring. Over-the-knee socks had a large part to play in A/W 2012 Fashion weeks, and were featured by many popular designers. Large woollen socks worn with short skirts and a large overcoat hit the runways.

France

In 2011, hosiery volume sales remained on a declining trend while current value sales stabilised somewhat after consecutive years of marginal decline. This could be explained to a large extent by the efforts deployed by the main players to upgrade their offer through innovative and high-tech products. For instance, the leading socks player Groupe Kindy invested €1.5 million in research and development in 2011 to expand its product portfolio and offer ground-breaking products.

India

Companies making formal wear compulsory and the increasing number of students joining professional courses and colleges encouraged ongoing growth in demand for hosiery throughout 2011.

Spain

Cotton remains the main material used in the manufacture of hosiery. However, fabric is increasingly mixed with materials such as elastane, lycra and velvet, which increase the elasticity and comfort of hosiery considerably.

The Hosiery in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2015 illustrate how the market is set to change.

China

Hosiery experienced 8% current value growth to reach HK$1,649 million in 2011. This represented a strong slowdown versus 2010 with the necessary nature of hosiery helping to support the continued positive performance of this category in 2011.

Germany

Volume sales saw a small decline of less than 1% in 2011. The positive development of values sales has been achieved through the increase of unit prices. An increase in costs due to higher cotton prices and costs for energy induced manufacturers to raise prices. This price increase has been transferred to other customers.

Russia

In 2010, hosiery sales registered 5% growth in volume terms and 16% growth in current value terms. The increase in demand is attributed to the growth in consumers’ disposable income, and hence, rising living standards. Consumers have greater requirements as their quality of life improves. Hosiery is no longer darned, and after the first hole appears is typically discarded. Modern businessmen in cities do care about what socks are visible under their trousers.

Indifferent service at San Francisco Wolford Boutique

September 7, 2012 under Wolford

Apathy – I feel that this is the best word to describe the attitudes of staff at Wolford in San Francisco.

I didn’t have much time in that city, but it was very important for me to see this Wolford boutique, partially because I am a blogger, but partially because this is my most exciting destination for shopping.

I walked in with my guy and at first I thought that they had another customer there already.  But when I saw that person moving mannequins, I realized that she is actually one of the staff.

Well, my confusion came from her outfit – she was wearing jeans and some kind of casual flat white shoes.  After she finished, she hopped behind the counter, thus hiding her bottom half and looking more like an employee.

The young lady who greeted me was wearing black textured fishnet pantyhose and a knee length skirt.  She was polite, but somehow I didn’t feel any enthusiasm.  Even though she answered my questions well, I could sense her lack of passion about the product.  The product knowledge was there, yet somehow this experience didn’t feel personal at all.  It felt as if this interaction was robotic and I couldn’t figure out how come it begun to bother me so much.

What could it be?  I didn’t know if my expectations are too high after being welcomed so nicely in their Toronto location by a manager who sincerely loved the product even before she got hired.  Could it be that these women are just there to work their shift, without actually having any interest in this kind of stuff outside of their work hours?

I don’t want to paint too bad of a picture here, the service wasn’t bad at all, just indifferent.  I dream about visiting all the Wolford boutiques around the world, but somehow I am not excited about returning to this one.

*Friends, please be kind to the sponsor ads as this is the main source of funding for my blog*

My visit to Toronto Wolford Boutique

August 30, 2012 under Wolford

When I was inToronto, I went to see the local Wolford boutique at Yorkville.  They already had their fall collection out and I asked for permission to take some photos for my blog.

 

At some point later I had a pleasant discussion with the manager, Olga, and she told me that she loved Wolford even before she started to work for the brand.  It means a lot to me when people love what they sell even in their off time.

 

I showed Olga my blog and she saw that I had a section for boys.  I told her that some men tell me that they like to wear pantyhose, but they are afraid to actually show up to a store and buy it.  It turns out that they have a lot of men coming to buy pantyhose and Wolford staff have no problem with men who have such preferences.

However, another young staff wasn’t wearing pantyhose.  I kind of wondered why and the manager told me that this girl just got hired and doesn’t know yet what’s required for the job.  I’d add it into my work policy book!

It was a good experience to go there and see what they have.  Their boutique is much larger than in Vancouver.

A legendary woman who’s femininity lead to her success

March 24, 2012 under Famous

Mary Kay and Pantyhose

Disclaimer:  in this article I am showing my respect for a female entrepreneur and her success, but I am in no way promoting any product here or recommending to join this company. 

Some of you may know that I have a lot of friends from the Mary Kay circles.  One of them gave me a book to read on Mary Kay.  I didn’t expect much from it, but started to read it out of respect for the woman who gave me that book.  It turned out to be one of the best biographies that I’ve ever read.

Mary Kay believed that God made women feminine for a reason and instructed her sales representatives to always look their best.

Even though pants were already acceptable, she told women not to wear it and aim for the most well groomed professional lady appearance.  In her opinion, even men would respect a woman more who behaves and dresses like a lady.

Even though this woman came from a totally different time, her advice for women is very progressive even in these days.  For example, she says that you can’t afford NOT to hire a cleaning lady if you are planning to have a family and a career.

There were times when Mary Kay would be the only woman present at business meetings.  She’d walk into a room full of men and all the sudden they would become quiet and more polite in her presence.  Her feminine look, with diamonds and fancy hair, even though that she was already a grandma, would send the message that this is a lady and one should behave accordingly around her.

I truly admire this woman for having the courage to start her own company when she was already retired and make it against all odds.

*Friends, the only funding for this blog is from the shop section.  Please indulge your pantyhose obsession and show some support for my work!  Your purchases make this blog possible.*