I got these statistics online and I thought you may want to see that actually in some countries hosiery is on the rise.
In 2011 hosiery in Canada saw healthy sales growth, with an increase of 3% in volume and 6% in current value terms to reach C$1.4 billion in total by the end of the year. This represented healthy growth compared with the value drop experienced during the recession, although in terms of volume growth remained positive through the recession and slow recovery.
Hosiery sales increased in both volume and value terms compared to 2010, growing by 2% and 5% respectively in 2011. The famous British Wellington Boots led to the trend of wearing "Wellies with socks", which proved very popular in 2011 with sales soaring. Over-the-knee socks had a large part to play in A/W 2012 Fashion weeks, and were featured by many popular designers. Large woollen socks worn with short skirts and a large overcoat hit the runways.
In 2011, hosiery volume sales remained on a declining trend while current value sales stabilised somewhat after consecutive years of marginal decline. This could be explained to a large extent by the efforts deployed by the main players to upgrade their offer through innovative and high-tech products. For instance, the leading socks player Groupe Kindy invested Р“СћРІР‚С™¬1.5 million in research and development in 2011 to expand its product portfolio and offer ground-breaking products.
Companies making formal wear compulsory and the increasing number of students joining professional courses and colleges encouraged ongoing growth in demand for hosiery throughout 2011.
Cotton remains the main material used in the manufacture of hosiery. However, fabric is increasingly mixed with materials such as elastane, lycra and velvet, which increase the elasticity and comfort of hosiery considerably.
The Hosiery in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2015 illustrate how the market is set to change.
Hosiery experienced 8% current value growth to reach HK$1,649 million in 2011. This represented a strong slowdown versus 2010 with the necessary nature of hosiery helping to support the continued positive performance of this category in 2011.
Volume sales saw a small decline of less than 1% in 2011. The positive development of values sales has been achieved through the increase of unit prices. An increase in costs due to higher cotton prices and costs for energy induced manufacturers to raise prices. This price increase has been transferred to other customers.
In 2010, hosiery sales registered 5% growth in volume terms and 16% growth in current value terms. The increase in demand is attributed to the growth in consumers’ disposable income, and hence, rising living standards. Consumers have greater requirements as their quality of life improves. Hosiery is no longer darned, and after the first hole appears is typically discarded. Modern businessmen in cities do care about what socks are visible under their trousers.
Very interesting stats, Jessica. I know I helped the Canadian segment (maybe a little too much lately) but given the economic downturn in Europe what I see can be construed as very positive.
Wow! Interesting! I guess it really shows the kind of culture a country has on the influence of wearing hosiery. Like it is very common to see hosiery in the school uniforms in the UK and in Japan. Hence I’m pretty sure the hosiery market there is doing quite good! 🙂