Story of a Pantyhose Entrepreneur in Ukraine

January 26, 2014 under Brands, Motivation

Written by Inna, Ukraine: 

There is no mystery in the fact that the most renowned fashion designers, stylists and hear-dressers are men. So, probably we wouldn’t raise our eyebrows at all to being told a happy ending story about a businessman who found his devotion to hosiery manufacturing, as the story of this lucky man falls seamlessly under man-in-fashion-and-beauty lore definition. Except for one thing: namely, that our Ukrainian culture has never bargained for it.

Maxim Kuzmenko, the owner and ardent ruler of OMAX International company, based in the Ukraine, was pondering over his own business since getting the last classes of his school education. His commercial streak was being honed during the early 90’s. At that time,  the future leg-wear factory mogul occupied himself with marketing consumer and industrial goods of different kinds into the country, largely importing (what at that time verged on smuggling) them from abroad.

I’m not going to relate the whole chronicle of the OMAX boss’s genesis, but it’s worth noting that his path into hose-knitting Heaven wasn’t so easy, due to the nature of the product he was dealing with. He faced ups and downs in his industrious efforts to cobble together the best experts, up-to-date equipment, novel technologies and reliable partners. A lot of changes had happened since the moment Maxim Kuzmenko tweaked and dyed first number of so-called “tubes” and wholesaled them to the local market retailers, but probably the most important change that occurred was in  his attitude to this women-aimed fancy item itself – pantyhose.

And now, years after hearing of a Russian luxury yacht owner who had made his fortune selling women’s hosiery, Maxim Kuzmenko, Head of Omax International has his own luxury yacht, except instead of being moored at Monte Carlo, it is moored at Kiev, the capital of Ukraine.

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