Waist Socks – Wolford’s discontinued line of men’s hosiery

This post appeared on Hosiery for Men blog and I encourage you to read the whole story here.  Wolford had a men’s line, but for some mysterious reason it got discontinued.

Note added later: As you can see, Eric made a good point below. These were very expensive and not enough sold.  I spoke about this to a manager of Wolford in Toronto and she completely agreed.  The marketing strategy behind it was that men can wear such item as underpants for skiing.

 

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