Cover Girl Pantyhose & the Cover Up Story

April 23, 2014 under Vintage

Siebruck Hosiery Ltd, a Canadian manufacturer in Montreal, Quebec, had a cool brand on the market in the 80s and 90s. Cover Girl brand was a registered trade mark (not sure if there was any conflict with the same name used for cosmetics), available in local department stores in Canada.

vintage pantyhose for sale

Buy it here for $4.99

I think of those times and sadly exhale. There were hosiery mills in Canada and departments stores with shelves full. Now, except for Mondor (even though they could partially outsource some of the processes), there is no hosiery industry here anymore.

According to some research online, we can even see that Siebruck had a patent for the ornamental design on the hosiery packages.

However, Siebruck didn’t go out of business because of lack of customers. They went bankrupt in 1996 because of a lawsuit for “unreported sales in excess of $1.5 million”. Ouch, Cover Girl was trying to cover up some serious cash. The president of the company, Herman Gruenwald, tried to present a counter-claim for $3 million dollars for damaged reputation, but obviously didn’t get too far with that.

cover girl pantyhose brand advertisement Montreal Quebeck Siebruck hosieryI got one pair of these from my friend who bought them about 30 years back. That means, that Cover Girl was still innocent and popular.

It’s about size Large, burgundy colour. 100% nylon. Of course it’s in the shop section for the price that she wants for it.

Note: If anyone doesn’t really care about getting it, but wants me to model it for them, let me know. Maybe we can work something out. At the moment it’s unworn and will be sold this way, unless of course it’s requested otherwise.