Apathy – I feel that this is the best word to describe the attitudes of staff at Wolford in San Francisco.
I didn’t have much time in that city, but it was very important for me to see this Wolford boutique, partially because I am a blogger, but partially because this is my most exciting destination for shopping.
I walked in with my guy and at first I thought that they had another customer there already. But when I saw that person moving mannequins, I realized that she is actually one of the staff.
Well, my confusion came from her outfit – she was wearing jeans and some kind of casual flat white shoes. After she finished, she hopped behind the counter, thus hiding her bottom half and looking more like an employee.
The young lady who greeted me was wearing black textured fishnet pantyhose and a knee length skirt. She was polite, but somehow I didn’t feel any enthusiasm. Even though she answered my questions well, I could sense her lack of passion about the product. The product knowledge was there, yet somehow this experience didn’t feel personal at all. It felt as if this interaction was robotic and I couldn’t figure out how come it begun to bother me so much.
What could it be? I didn’t know if my expectations are too high after being welcomed so nicely in their Toronto location by a manager who sincerely loved the product even before she got hired. Could it be that these women are just there to work their shift, without actually having any interest in this kind of stuff outside of their work hours?
I don’t want to paint too bad of a picture here, the service wasn’t bad at all, just indifferent. I dream about visiting all the Wolford boutiques around the world, but somehow I am not excited about returning to this one.
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